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Directory Of Year 2000, Issue 11
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Current Location:English » 200011 » Changhong's Brand-Name Strategy
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Changhong's Brand-Name Strategy

Year:2000 Issue:11

Column: Economy

Author: staff reporter YI DA

Release Date:2000-11-01

Page: 54,55

Full Text:  

CHANGHONG is China's number one color television brand-name. According to an estimate by the relevant government department, the invisible assets of Changhong have a value as high as 26 billion yuan,...

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