Copy Reference Changhong's Brand-Name Strategy
Year:2000 Issue:11
Column: Economy
Author: staff reporter YI DA
Release Date:2000-11-01
Page: 54,55
Full Text:
CHANGHONG is China's number one color television brand-name. According to an estimate by the relevant government department, the invisible assets of Changhong have a value as high as 26 billion yuan,...
Please login first!