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1. Hot Cup, Hot Trend
Coffee has become a definite sign of sophistication among China's middle classes. Only a small percentage of Chinese people have turned from tea to coffee, hut millions are switching tastes to show
Author: By MARK GODFREY Year 2004 Issue 2 PDF HTML
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2. Foreign Bestsellers in China: A License to Print Profits?
VLADIMIR Putin, David Beckham and Hillary Clinton seem unlikely bedfellows, but behind the doors of Chinese bookstores, all three are flavor of the month. Jack Welch, former CEO of General Electric,
Author: MARK GODFREY Year 2004 Issue 3 PDF HTML
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3. Pretty Profitable
A beauty contest craze and a wealthier society are both nourishing China's cosmetics market. The world's leading brands are competing with - and buying - local cosmetics firms for a share of China's
Author: MARK GODFREY Year 2004 Issue 4 PDF HTML
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4. COOL Customers
China's youth has become a dream market.IN China's current box-office-leading film Lian Ai Zhong De Bao Bei (Baober in Love) main character Liu Zhi is bored with modern, materialistic life. He
Author: MARK GODFREY Year 2004 Issue 5 PDF HTML
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5. Golf's Greener Pastures
Faced with declining interest at home, Western golfing stars and golf tourists are being lured to massive new golf courses in China, shortly to he site of the world's largest. The Chinese themselves
Author: Mark Godfrey Year 2004 Issue 6 PDF HTML
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6. China's Wellness Revolution
International fitness chains and homegrown clubs are profiting from China's urge to look good and feel fit.SEVERAL years after its publication, the Wellness Revolution remains a cult best-selling book
Author: MARK GODFREY Year 2004 Issue 7 PDF HTML
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7. No Fools "with Horses
HORSES have been around China for a long time. The Mongols conquered China on horseback and ruled as the Yuan Dynasty for a century. The terracotta warriors in Xi'an, cavalrymen by their steeds, date
Author: MARK GODFREY Year 2004 Issue 8 PDF HTML
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8. Lad Mags Lure Chinese Males
IT is almost impossible to find a bottle of men's deodorant in most Chinese cities. Chinese men are not renowned as Metrosexuals. But several publishing houses are banking on their ability to turn
Author: MARK GODFREY Year 2004 Issue 9 PDF HTML
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9. Celts in China
Two utterly different lands, China and Ireland, trying to understand each other - and do business - through cultural diplomacy.FULL of blarney and the gift of the gab, the Irish are renowned for
Author: MARK GODFREY Year 2004 Issue 9 PDF HTML
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10. By Plane, Train... or Helicopter
China's increasingly sophisticated heavy transport industries are finding markets abroad.WHEN the world's merchants want to buy a ship, they come increasingly to China. Traditional powerhouses of
Author: MARK GODFREY Year 2004 Issue 10 PDF HTML